Amazon’s New Ad Service: Shocking Minimal Impact Revealed!

Citizens Analyst Predicts Limited Financial Boost for Retail Giant Amazon has launched its much anticipated Amazon Retail Ad Service, a move that promised to shake up the retail media advertising landscape, but a Citizens analyst has poured cold water on the hype, suggesting it will barely move the needle for the e commerce titan’s financials. Built on Amazon Web Services (AWS), this innovative service allows multi brand retailers across the United States to tap into Amazon’s cutting edge advertising technology, displaying highly targeted, contextually relevant sponsored product ads on their own e commerce platforms and mobile apps. With beta testing underway with partners like iHerb, Oriental Trading Company, and Weee!, and an official rollout with Tilly’s, the service aims to extend Amazon’s advertising dominance beyond its own ecosystem. Yet, despite the potential to attract additional retail media ad spending, the analyst argues that Amazon’s already commanding grip on the mark...